Yara by Lattafa
Raw casual shots of the Yara EDP redesigned into a scroll-stopping main image — shape clarity, lighting and CTR in an AI + Photoshop workflow.
Amazon Brand Store design · Leather care — suede & nubuck
Fiamme
Brand Store
A luxury leather-care brand with one hero product — a three-piece suede and nubuck kit. A seven-module Amazon Brand Store that sells the brand first, then walks the shopper from what is in the kit to how to use it and everything it is for.
The page
One scroll, brand to basket
A brand store has a different job from a listing. The listing answers one buyer’s questions about one product. The store is where a shopper decides whether the brand itself is worth trusting — usually after tapping the brand name on a listing they were already half-sold on.
Fiamme had one hero product: a three-piece suede and nubuck kit. The page had to make a small accessory feel like part of a luxury leather-care line, then walk the shopper from “what is it” to “how do I use it” to “what else is it for”.
The order does that work. Brand first, product second, contents third, then proof, routine and range — and a closing module that puts the pack back on screen. Every module is built to read on its own on a phone, where most store visits happen.
- STORE BANNER
- HERO
- WHAT’S IN THE KIT
- WHY FIAMME
- THREE STEPS
- PERFECT FOR
- COMPACT & PORTABLE
Module by module
Seven modules, seven jobs
Every module on a store page is a reason to keep scrolling. Here is what each of the seven is for — tap any one to enlarge.
01 — STORE BANNER
Sets the price tier before a product is shown. Black leather, a gold zip and the script logo say “luxury leather care” — so a three-piece brush kit is read as an accessory to good shoes, not a commodity.
02 — HERO
The product and the promise in one frame. The carded kit on dark wood, four gold icons — cleaning, gentle, restores nap, all colours — and one Shop Now. Everything a skimmer needs if they read nothing else.
03 — WHAT’S IN THE KIT
Answers “what do I get?” out of the packaging. Nylon brush, brass brush, suede eraser — each on its own with a one-line job, so the buyer knows which tool does what before it arrives.
04 — WHY FIAMME
The comparison module. A lifestyle half — the tools tucked in a weekend bag — next to four reasons, so the claims sit beside a picture of the product being owned, not just sold.
05 — THREE STEPS
Removes the fear of ruining suede. Three close-ups — erase, lift, refine — turn the kit into a routine anyone can follow, and quietly show every tool in use.
06 — PERFECT FOR
Widens the use case in one strip. Six gold icons — boots to furniture — tell a buyer who came for one pair of shoes that the kit covers everything suede they own.
07 — COMPACT & PORTABLE
Closes on the product again, next to the shoes it is for. A final reason to buy — it travels — and the pack is the last thing the shopper sees before they scroll back up to Shop Now.
Selling leather care on Amazon?
A store that sells the brand, not just the product.
The same treatment for your Brand Store — every module giving the shopper a reason to keep scrolling.
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